Tigertree 🐯🌲

Tigertree, a Columbus-based boutique, offers eclectic apparel, accessories, and home goods from top brands. I redesigned their legacy site, enhancing the browsing experience with bold typography, a filter system, improved product categorization, and a clean UI for a simple, intuitive shopping experience.

Problem: Navigating the legacy site is overwhelming.

• Users cannot browse by category (i.e., sweaters, pants, bags, etc.)

• The home page hero is static and unlinked.

• The mobile view displays one product at a time, resulting in an endless scroll.

• Users can only sort products from old to new.

• Users cannot sign up or subscribe to news, promotions, or discounts.

Solution: Redesign the legacy site to provide users with a delightful shopping experience that enables them to browse products casually or find the exact item(s) that they are looking for.

Role: Visual Design, UI/UX Design, Branding